From October 2013 to January 2014, 103 students of the Department for Marketing of the Faculty of Economics in Sarajevo will work on the project Advertising Campaign Challenge (ACC) as part of the Marketing Communication class under the supervision of prof. dr. Nenad Brkić and Assistant Denis Berberović.
At the beginning of the semester, students will be organized into groups, student marketing agencies. All agencies will receive the same project task and have an obligation to prepare for the actual company a marketing communication campaign.
All projects at the end will be assessed by their mentors and their clients. In this way, students have to ensure that their project tasks meet the appropriate academic standards and standards of business practice.
It is in the interest of the Economics Faculty in Sarajevo to have students deal with real situations, requirements and problems in daily business companies during their studies.