4th FMCG Summit to bring interesting Topics and eminent Lecturers

The 4th FMCG Summit, which will be held at the Hotel Hills in Sarajevo on April 12, will present many interesting topics and lecturers, among which will be two leading key speakers Jean-Jacques Vandenheede, a specialist and former Senior Consultant (Nielsen) from Belgium, and Matthew Brown, the retail futurologist Echochamber from the UK.

What is the future of retail, what are the needs of a new customer, why we need to pay more attention to the values of the brand, the promotion, how to improve process optimization and digitization … will be just some of the topics discussed at the FMCG Summit.

The FMCG Summit, in the organization of marketing agency Altermedia and InStore magazine, will analyse the current state of the industry of consumer goods, and new perspectives, innovations, and solutions that offer better sales results will be discussed, as well as development potentials that can stimulate growth and better optimization of business costs.

The FMCG Summit is definitely an obligatory event for all producers, traders, distributors, and experts in the field of retail and marketing as well as all those who wants to become one of them. Around 400 participants from both BiH and neighbouring countries is expected this year.

You can get more information on topics, lecturers and participation fee at





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