The German retail chain Lidl is considering entering the market in Bosnia and Herzegovina, according to the German trade newspaper Lebensmittel Zeitung. Market entry could happen as early as 2022, and eventually up to 30 stores could be opened in the country, depending on the size of the cities that could support the branch. The company has recorded solid performance in neighboring Croatia and Serbia, with Serbia being a special success story since its entry five years ago. Lidl could easily supply BiH facilities from its other Balkan operations, which are said to have performed well overall this year, despite problems caused by the pandemic.

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